10/29/2023 0 Comments Amazonfresh![]() ![]() ![]() Germans are relatively big online shoppers by EU standards. Not online groceries please, we're German Those elements are consistently highlighted by AmazonFresh representatives as being central to the company's appeal, but will it be enough to succeed in Germany? ![]() "The key to the long-term success of AmazonFresh is the combination of great choice, good pricing, flexible delivery options, and the service customers appreciate at Amazon," says AmazonFresh Vice President Ajay Kavan. For €9.99 per month, Amazon Prime members will be able to order an unlimited number of grocery deliveries with AmazonFresh, as long as each delivery has a minimum value of 40 euros ($43.5). It costs 69 euros per year, or 8.99 euros per month. For starters, AmazonFresh will be available only in Berlin and the nearby city of Potsdam and exclusively to those, like Fabian, who are signed up to Amazon Prime, a membership program with access to various online retail perks and benefits. Its initial scope within Europe's largest economy will be relatively limited. It's more convenient to get it delivered."įabian is exactly the kind of consumer Amazon will have had in mind when the world's largest internet-based retailer announced they were rolling out AmazonFresh - their online fresh food produce and grocery service - to the German market for the first time. "But now I've got kids and both myself and my wife are working full time and we don't want to spend our Saturday in the shopping mall. "I used to love going shopping by myself when I was a bit younger," says Fabian, a 32-year-old media professional living in the Prenzlauer Berg district of Berlin. ![]()
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